the mcdonald’s monopoly game is an example of which type of promotion

McDonalds MONOPOLY provides multiple ways of winning. As you might have gathered, it does far more things well than not, but it would be foolish to ignore even the smallest opportunities for improvement. Here we look at 5 things McDonald’s MONOPOLY does VERY well, and the 3 things it doesn’t. It has proven to be hugely successful in improving footfall to McDonald’s restaurants, increasing spend per head and collecting valuable data for marketing purposes. The game gives customers the opportunity to win a wide range of prizes, from free food to £100,000 in cash and this year, for the first time, a ‘Gold Card’. Each item included in the game comes with two or three tokens or ‘labels’, which can be collected on a free paper MONOPOLY board picked-up in store or online via the game’s website.Ĭollecting a complete set of locations of a particular colour wins that prize, but there are also instant win tokens in play (usually food items) that provide instant gratification.

The premise is simple: McDonald’s customers collect tokens from food and drinks packaging.

The mcdonald’s monopoly game is an example of which type of promotion